Best 98 TV Buying Guide Black Friday Deals 2026

Best 98 Tv Buying Guide — Black Friday Deals 2026

Is a 98-inch TV a good fit for the way you watch, the devices you plan to connect, and the space where it will go? That question matters more than a Black Friday banner: the options here differ in display technology, refresh-rate figures, HDR support, ports, and platform details. The TCL combines QLED and SQD Mini LED with a stated 144 Hz refresh rate; the Samsung pairs LED and 4K with HDR10+ support; and the Sony lists Mini LED, Dolby Vision, and Google TV. Treat the labels below as editorial guidance among these three models, not proof of measured performance. Before acting on a Black Friday offer, match the product name and model to the exact listing, then check which features fit your priorities.

Samsung 98-Inch Class U9000H Series Crystal UHD, Smart TV, 2026 Model

Best BudgetCheck Price on Amazon

Samsung 98-Inch Class U9000H Series Crystal UHD, Smart TV, 2026 Model (ASIN B0GZPYYNGH)

Best Budget is the editorial label for this Samsung, and it points to a sensible comparison approach rather than a claim about its current price. The supplied details identify a 2026 model with an LED display, 4K resolution, a 144 hertz refresh rate, and HDR10+ support. Its NQ4 AI Gen2 Processor is also named as picture-quality enhancement technology. If your shortlist is organized around those particular specifications, this set gives you a clearly described combination to check against the exact variant shown during Black Friday. The label does not establish that it is the least expensive option, or that a sale is underway; compare the actual offer and listing yourself.

The size makes placement a practical part of the decision. The listed dimensions are 15.8″D x 85.9″W x 51.1″H. Before buying, compare those figures with the space and access route you have in mind, using the same dimension labels rather than assuming the listing gives a different configuration. The listed VESA mount standard is 600 x 400 mm, which is useful information to check against your mounting plan. Do not assume that a mount or installation service is included; confirm any purchasing details on the exact listing.

There are three HDMI ports, so count the devices you hope to connect and see whether that total works for your own arrangement. The port count is a planning fact, not a guarantee about a particular device or connection feature. Similarly, the 144 hertz figure and HDR10+ support are specifications to compare with the formats and features you care about, not a reason to assume every source uses them. This Best Budget choice may suit a shopper who wants to prioritize the listed 4K, refresh-rate, and HDR details while keeping the overall shortlist grounded in the actual Black Friday offer. Confirm the model name, dimensions, mount standard, and port count before choosing.

Key specs

TCL 98 Inch QM8L Series SQD-Mini LED QLED 4K Smart Google TV 98QM8L, 144Hz

Best OverallCheck Price on Amazon

TCL 98 Inch QM8L Series SQD-Mini LED QLED 4K Smart Google TV 98QM8L, 144Hz (ASIN B0GPSHRLSR)

Best Overall is a useful starting point if you want a 98-inch 4K set with a substantial list of explicitly named picture specifications. This TCL combines QLED and SQD Mini LED, and its listed refresh rate is 144 Hz. Those details make it a strong all-round candidate on paper for someone comparing display technology and motion specifications together, without requiring one feature to stand in for the whole decision. The listing also specifies up to 6,000 Peak Nits and up to 4000+ discrete dimming zones. Keep the “up to” wording attached to both figures when comparing them; they are stated maximums, not a promise that every scene will use those values.

For a household with several devices in its plan, the four HDMI ports are a concrete point to compare against the connections you expect to use. Make a list of the devices you intend to connect and check whether the count suits that setup; the port total alone does not establish anything about a device’s compatibility. The model name identifies this as a Google TV, so that platform name is another detail to weigh against your own preferences. No particular app, service, or setup behavior is specified here, so confirm details that matter to your routine in the exact listing.

This is the Best Overall pick because its listed feature mix spans screen technology, refresh rate, brightness, dimming, and connections—not because the label indicates a head-to-head test result. For Black Friday, compare the exact 98QM8L variant and its listing details rather than judging the offer by the QM8L family name alone. Check that the screen size, 4K resolution, 144 Hz figure, and four-port count match the model you intend to buy. If the specific feature combination is what drew you to this set, use those details as a checklist while reviewing the offer. The TCL is especially worth shortlisting when those named specifications, taken together, matter more to you than choosing primarily for a particular HDR format.

Key specs

Sony BRAVIA 5 98 Inch TV, Mini LED, 4K Smart Google TV, XR Processor with AI Technology,120hz Television with Dolby Vision/Atmos, Exclusive Features for PlayStation®5, K-98XR50

Best for Dolby Vision viewingCheck Price on Amazon

Sony BRAVIA 5 98 Inch TV, Mini LED, 4K Smart Google TV, XR Processor with AI Technology,120hz Television with Dolby Vision/Atmos, Exclusive Features for PlayStation®5, K-98XR50 (ASIN B0DYK7MWJ1)

Best for Dolby Vision viewing is the editorial label for this Sony because Dolby Vision is among its listed HDR formats. The set also names HDR10 and HLG, giving format-focused shoppers specific terms to compare with the content and equipment they plan to use. Its display technology is Mini LED, its screen size is 98 inches, and the listed resolution options include 4K, 1080p, and 720p. The refresh rate is 120 hertz. Read those as separate facts: the format list describes supported HDR formats, while the resolution and refresh-rate entries describe other aspects of the specification. The label reflects the named Dolby Vision support, not a claim that this model outperforms the other choices.

Google TV is the listed operating system, so shoppers can include that platform name in their own comparison. The product name also identifies XR Processor with AI Technology and describes exclusive features for PlayStation 5. Those names may be relevant if you are weighing the particular details called out in the listing, but they do not specify every capability or compatibility condition. Check the exact listing for any question about how a named feature works with your own devices or viewing habits rather than filling in gaps from the product name.

Four HDMI ports give you a count to compare with the devices in your planned setup. This is useful when deciding whether the listed connection total fits your needs, but it does not tell you which devices are compatible or how you will arrange them. During Black Friday, verify that the offer is for the K-98XR50 and the 98-inch model you researched; do not rely on a similar family name alone. Compare the Mini LED display, 120 hertz figure, HDR format list, Google TV platform, and four-port count against your priorities. Choose this Sony if Dolby Vision support is a deciding feature for you, while treating the rest of the listing as a separate checklist.

Key specs

Make the screen size a room-planning decision

A 98-inch screen deserves a placement check before you compare Black Friday offers. Start by identifying the wall, stand, or other intended location, then measure the available space and the route the television would need to take to reach it. For the Samsung, the listed dimensions are 15.8″D x 85.9″W x 51.1″H; use that exact notation when checking the space, and confirm which dimension details apply to the configuration you are considering. The TCL and Sony records here do not provide dimensions, so look for those particulars on their exact listings rather than estimating from the screen-size label.

Think about the viewing arrangement in ordinary terms: where people will sit, what they watch, and whether the screen can occupy its intended location without conflicting with furniture or access. Those are questions for your own room, not performance claims about any model. If wall mounting is part of the plan, the Samsung lists a VESA mount standard of 600 x 400 mm. Compare that specification with your mounting plan and verify all required equipment and installation details separately; the listed standard does not establish what is included in a purchase.

A Black Friday offer is only useful if the exact model also fits the space and installation plan. Save the model name and relevant dimensions or mount details while comparing listings, then confirm them again before checkout. This avoids treating a large-screen category label as a substitute for checking the particular product.

Separate the picture specifications into useful questions

Display technology, resolution, refresh rate, and HDR format are different points of comparison. The Samsung lists LED, 4K, 144 hertz, and HDR10+ support. The TCL lists QLED and SQD Mini LED, 4K, and 144 Hz. The Sony lists Mini LED, 4K among its supported resolutions, a 120 hertz refresh rate, and Dolby Vision, HDR10, and HLG. These entries let you build a shortlist around the features you value without assuming that one specification guarantees a particular viewing result.

Ask what you actually want to prioritize. If a named HDR format is central to your decision, compare the supported formats directly with the formats you seek. If resolution is a focus, note that all three listings include 4K. If refresh rate matters to you, record each model’s stated figure and consider it alongside your intended sources and uses. The numbers are product specifications, not a substitute for checking whether a particular source or device uses the feature.

The TCL listing also states up to 6,000 Peak Nits and up to 4000+ discrete dimming zones. Preserve the “up to” qualification when comparing those details during Black Friday. Rather than combining all these terms into a vague picture-quality verdict, identify which ones are decisive for you and verify that they appear on the exact variant you are considering.

Plan connections around the devices you own

Port counts can turn a general shortlist into a practical setup check. The Samsung lists three HDMI ports, while the TCL and Sony each list four. Write down the devices you expect to connect and compare that plan with the stated total. This helps you evaluate whether the number fits your arrangement, but the count by itself does not describe compatibility, port behavior, or how particular devices will work together. Confirm those specifics in the exact product information if they affect your decision.

Consider the role of each device rather than buying on port count alone. You might be planning around a console, a separate media device, or other equipment; the useful question is whether the listed connection total suits the setup you intend to have. The Sony product name calls out exclusive features for PlayStation 5, but the supplied facts do not detail those features. If they matter to you, check their exact description rather than assuming what they include.

For Black Friday, compare the model identifier and port total together. A listing that appears to match your preferred family name may not be the exact variant you researched. Keep your device list nearby, confirm the stated HDMI count, and investigate any compatibility question before treating an offer as a fit. This turns a simple specification into a decision grounded in your own setup.

Choose a platform by checking its exact listing

Platform preference is personal, so start with the names actually provided. The TCL and Sony are identified as Google TV models. The supplied Samsung facts do not name an operating system; that is not enough to conclude that a particular platform feature is unavailable. If a platform is important to your routine, check the Samsung’s exact listing for the information you need and compare it with the two models that explicitly name Google TV.

The Sony listing also identifies XR Processor with AI Technology, and the Samsung names its NQ4 AI Gen2 Processor as picture-quality enhancement technology. Treat these as named product details, not as proof of a specific result for your room, content, or devices. The TCL facts provided here emphasize other specifications, including its display technology, stated brightness, dimming zones, refresh rate, and HDMI count. A fair comparison starts with those explicit details and leaves unanswered questions for the listing to resolve.

During Black Friday, do not let a platform label or processor name distract from verifying the model itself. Check the product identifier, screen size, and the features you consider essential. If a service, app, interface behavior, or processor capability matters, confirm that exact point on the product listing rather than assuming it from a broad platform or technology name. The best fit is the one whose stated details align with your priorities.

Evaluate the offer only after matching the model

A Black Friday headline does not tell you whether an offer is for the exact television you researched. Match the complete product name and model identifier on the listing before comparing anything else. For this shortlist, useful identifiers include 98QM8L for the TCL and K-98XR50 for the Sony; check the Samsung’s exact listing name and 2026 model designation as well. Confirm the screen size and the specifications that led you to that particular option.

Next, define your non-negotiables. You might require a named HDR format, a particular refresh-rate figure, a specified HDMI count, or a placement detail such as the Samsung’s listed dimensions and VESA standard. Use only the facts you can verify for the exact variant. Do not infer that a feature is included just because it appears on a related model, and do not treat an offer label as evidence about stock, delivery, installation, or what comes in the box. Check those purchase details directly on the listing.

Finally, compare the actual offer information shown to you with your own shortlist and budget. No current discount or sale price is established by this guide. The useful Black Friday decision is a verified match between the precise product, the features you value, and the terms displayed for that offer. If any of those pieces remains unclear, pause and resolve it before choosing.

Make your Black Friday choice

Choose the model that answers your own priority question: TCL for its broad listed feature mix, Samsung if its specified LED, 4K, HDR10+, dimensions, and connection details fit your plan, or Sony if Dolby Vision support is central to your choice. These are editorial fit labels, not measured rankings. Before completing a Black Friday purchase, check the exact model and screen size, confirm the key specifications and port count, review placement or mounting requirements, and verify the offer details on the listing. A careful match beats choosing by the sale banner alone.